Imagine you are searching for a new Florida home. You have narrowed your search and found two properties that are in your desired neighborhood, have the right amount of square footage, and are in your price range. One home has a slightly higher asking price, but it has lush landscaping that features beautiful shade trees, colorful plants and flowers, and a garden-like feel. The other may cost less, but it sits on a lot with very little landscaping, or worse yet, is filled with cheap plants and trees, low-quality, browning grass, and has a stark feel.
Which home do you choose? For many Florida home buyers, the answer is simple. They would choose the house with the higher asking price. Why? Because first impressions are lasting. You
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